THE STANLEY HOTEL REBRANDING
This is a fictitious redesign project for the Stanley Hotel. The Stanley Hotel, situated in the Rocky Mountains of Colorado State, is a historic hotel in America. To enhance the recognition and value of the hotel, my approach was to develop a fresh visual identity that showcased its distinctive features. The rebranding effort was driven by a deep appreciation for nature and the hotel's one-of-a-kind architecture.
The Stanley Hotel, situated in the Rocky Mountains of Colorado State, is a historic hotel in America. To enhance the recognition and value of the hotel, my approach was to develop a fresh visual identity that showcased its distinctive features. The rebranding effort was driven by a deep appreciation for nature and the hotel's one-of-a-kind architecture.
For the color selection, I considered the psychological and business implications of gold. In psychology, gold is associated with wealth, success, and luxury, making it an ideal choice to reflect the brand's personality.The Stanley Hotel is an exquisite establishment renowned for its luxurious accommodations. Gold is a superb option for showcasing the opulent qualities of this brand.
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